10. Be your number one customer.

Don’t sell food that you’re not even a fan of. When milk tea became a craze, I knew someone who ventured into it even though he doesn’t drink milk tea. That business didn’t last long.

By being your number one customer, you’ll know exactly what makes your product good. You’ll also have insights on how to properly sell and market it. And more importantly, it’ll be easier for you to innovate on the food.

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Before anything else, you should decide whether to get a franchise or start your own food cart business. There’s no better choice, and it all depends on your skills and resources. Franchising will save you time in planning and execution, but it will cost a lot more. Also, you’ll have less control over the business and would need to follow the terms of the franchisor. It’s more affordable to start your own business, but you’ll need to do everything — think of a business name, design your logo, find suppliers, and many other tasks.

5. Ensure proper food sanitation.

Be meticulous about your food preparation and handling. Ensure proper sanitation in all steps. Invest in quality containers and packaging. Be strict with the expiration dates of your ingredients. In today’s age of social media, you don’t want people talking about how unclean your food is, or how unsanitary your food cart is. Additionally, you can be held liable if someone gets sick from eating your products.

7. Excel at customer service.

You are not only selling food, but you’re also providing a service to your customers. Teach your staff to be warm and friendly. Tell them to always serve with a smile. People often become impatient and ill-tempered when they’re hungry. That’s why it’s important to train your crew on how to handle difficult clients.

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